Laguna Clothing weaves its path for success in the Indian market
Twelve years of being globally recognised for high-end manufacturing of formal and semi-formal shirts, Laguna Clothing has acquired a slot among the most sought-after apparel manufacturers from India. With a turnover of Rs. 200 crore, Laguna is very positive of continuing to grow and remain a leader in its category.
Journey in the Indian market
Laguna has come a long way from a small manufacturing unit in Jigani with 200 sewing machines, producing 3,200 shirts per day to the additional, state-of-the-art facility in Kanakpura on the outskirts of Bangalore, producing 7,200 shirts per day with 350 sewing machines, and all the latest technological solutions from cutting room equipment to finishing.
Challenges faced and strategies to overcome the challenges
The biggest challenges faced by the company lies in the better competitiveness of neighbouring countries. The company has developed itself in such a way so as to obtain the improvement in internal processes combined with the currency devaluation.
The company’s USP is its full package capability. The buyer gets a complete end to end solution, starting from fabric design, quality, product development, sampling, manufacturing and even delivery to the buyer’s doorstep. Laguna offers Monti as a fabric base, and also other good Indian and Chinese mills to the buyer. The buyer can choose a package based on product, design, and fabric price points.
The clients associated with Laguna Clothing are Thomas Pink, Brooks Brothers, Dressmann, Hugo Boss, Ted Baker, and Charles Tyrwhitt.