HAAS Raises the Bar Transcending Sales with India Value Package
With the introduction of the India Value Package for VF-2 & VF-4 models, HFO PHILLIPS INDIA sold more than 1150 machines during last year, breaking all sales records of Phillips Machine Tools India. The 43% discount enabled Indian SME’s to purchase one of the world’s best selling VMC. Terrence Miranda, Managing Director of Phillips Machine Tools India, shares their success story with Machine Maker.
2017 was a phenomenal year for HAAS. They received orders for more than 1,150 HAAS machines surpassing their earlier projections. There were several reasons for this however if they were to mention one it would have to be the special India Value Package that HAAS introduced on the popular VF-2 and VF-4 machines packed with options that enhance productivity at an incredible 43% discount. The Indian industry has prospered in the last couple of years. The introduction of GST and other policies has driven Indian manufacturers to invest in the future. Indian SMEs have always dreamt of owning a HAAS machine, a global machine builder that in the previous 30 years has sold more than 225,000 machines worldwide. Price was a hurdle in the fulfillment of this dream but HAAS made these dreams come true in April 2017 with the India Value Package on its popular VF-2.
This move was astounding with bookings of 114 machines in April 2017 alone! Sensing the customer response, HAAS extended this offer month-wise till June 2017. In July 2017, HAAS offered an India Value Package offer for the larger VF-4 as well. VF- 4 is one of the top-selling models across the world for HAAS. The HFO PHILLIPS team: sales, service and back office put in an outstanding effort. The team that booked 300 machines in 2016, booked 1,150 machines in 2017. Presales, After-Sales and the Office Support worked in unison leaving no stone unturned to fulfill their promise to the customers: QUALITY and LEGENDARY SERVICE above all else. The same year saw the PHILLIPS EPD Engineered Products Division also record 450 other CNC product sales, which took PHILLIPS total CNC orders in 2017 to over 1,600 machines.
In the past 30 years, HAAS has not increased the prices of its models in the US. Features and unique innovations in CNC technology have become the hallmark of the HAAS VF series. This value-based pricing strategy for its high-tech, high-accuracy products has made all the difference. In India, from 2012 onwards, price to the end user increased on account of the INR-USD exchange rate. HAAS presented the India Value Package for our popular VF-2 for April 2017 only. Indian manufacturers grabbed this opportunity, and new customers approached them immediately. The stupendous response led HAAS to renew this month-by-month and to also include the VF-4 in this offer, which is valid till 30th August 2018, it later be decided whether the date needs to be extended.
HAAS machines have a unique plug-n-play feature and transforming from 3-axes to a 4- or 5-axes machine is seamless. A VF-2 or VF-4 machine can be upgraded to a 5-axes configuration by adding a trunnion 2-axes HAAS CNC rotary. A HAAS machines owner can upgrade at any time and does not need to purchase an expensive stand-alone 5-axis machining center. Another example of HAAS SIMPLICITY and VALUE.
HAAS is differentiated by their legendary HAAS CONTROL and IN-HOUSE manufacturing of all critical assemblies, which ensures optimal synchronization and compatibility. HaasCNC.com and AtYourService.com provide manuals, FAQs and much more to HAAS machine owners. In India, their unique HFO advantage ensures that parts and service are available in every major industrial area within 24 hours. HFO Phillips proudly represents HAAS and offers a variety of solutions in tune with HAAS objectives. The trust that their Indian customers shower on HAAS and Phillips invigorates them as they play their role in transforming India into a manufacturing powerhouse.
HAAS has very simple objectives in mind for this year; namely they will introduce HAAS and their INDIA VALUE PACKAGE to every CNC machine shop in India through an expanded sales, service and marketing presence. They plan to revolutionize Indian manufacturing particularly SMEs by delivering world-class products and services that will enable our customers Make in India and compete on the world stage. They will mainly focus on two initiatives, firstly, an exclusive, comprehensive 1+3 years warranty for each HAAS machine. No machine tools manufacturer has offered such a scheme in Indian Manufacturing history. Their confidence in this scheme stems from their assurance about HAAS machines, parts and processes. 2. A 2-year deferred payment plan offered exclusively by PHILLIPS at industry leading rates. HAAS believes that finance must not be an impediment in making world class technology available to an Indian manufacturer.
“Our objective is simple for this year, we will introduce HAAS and our INDIA VALUE PACKAGE to every CNC machine shop in India through an expanded sales, service and marketing presence. We will revolutionize Indian manufacturing particularly SMEs by delivering world-class products and services that will enable our customers Make in India and compete on the world stage. We will focus on 2 initiatives: 1. An exclusive, comprehensive 1+3 years warranty for each HAAS machine. No machine tools manufacturer has offered such a scheme in Indian Manufacturing history. Our confidence in this scheme stems from our assurance about HAAS machines, parts and processes. 2. A 2-year deferred payment plan offered exclusively by PHILLIPS at industry leading rates. We believe that finance must not be an impediment in making world class technology available to an Indian manufacturer”, says Mr Terence Miranda, the Managing Director of Phillips Machine Tools India.